“Down below, where it all begins… The Dead Sea is our home at the bottom of the world. It’s a strikingly beautiful and peaceful place – a geological wonder filled with the kind of contrasts that only Mother Nature could create.
It’s mysterious: An oasis in the middle of the wilderness; a unique salty lake and muddy shoreline that holds the Earth’s greatest concentration of skin-moisturizing minerals; sea water filled with a one-of-a-kind, age- delaying algae; and skin-soothing plants that grow in the driest desert conditions.
In 1988, we began clinical research into the powerful effects of its rich selection of minerals in facilitating skin renewal, forming AHAVA Dead Sea Laboratories.
And we haven’t stopped since – exploring the richness of these natural skin-replenishing treasures and optimizing them with scientific precision in bringing the finest nature-inspired Dead Sea face and body care products to market.
Over the years, we have cultivated a unique brand identity that is synonymous with the richness, purity and natural goodness that define this mineral rich basin. Through our ongoing efforts, we have rightfully earned the reputation as the definitive Dead Sea cosmetic brand.”
Founded in 1988, AHAVA Dead Sea Laboratories is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company indigenous to the Dead Sea region, the Company employs a truly unique scientific approach in its environmentally-conscious research activities. Over the years, this has culminated in the development of a series of premier skincare product lines, renowned internationally for their superior efficacy. AHAVA formulates the rich natural resources of this magical region in strict compliance with recognized international standards. To meet the challenges of a highly competitive market, and ever-changing needs of global consumers, AHAVA continues to focus on innovation and the use of the most advanced research and technologies available.