Mi-rê was born from the high standards of Korean beauty (called K-BEAUTY), and French sophistication. Perfectly mastering the codes of the K-Beauty and knowing how to adapt them to the market, mi-in will bring new experiences never known before by women worldwide and will allow them to revive their beauty with the highest standards and attention as engaged by Korean women.
A match of two beauty passionates, Elizabeth Armenta-Trémosa and Miseong KIM sharing the same vision of: respect, trust, work to live Beauty otherwise. Our enthusiasm has enabled us to develop innovative, unique, effective and accessible products to the greatest number of women while respecting the skin and offer the best to our customers. With one goal : Simplify the Gestures of Beauty. The creativity and know-how gave birth to our first product BiBi NOVA®.

BiBi NOVA® – New Generation of Complexion Product!
A liquid complexion product which in contact with the skin appears an airy powder thanks to the Cushion Technology: perfect combination of a sponge soaked with product and a specific pad which brings the product (our formula dedicated to your complexion’s beauty and care) up to the surface.

This combination allows to permanently get ultra even complexion blurring redness, clogged pores, wrinkles, etc. Moreover the exceptional finish of BiBi NOVA® allows a perfectly successful beauty layout which confines to perfection like a veil gently coating the whole face.